Move through a property and see it from any angle. Our unique Dollhouse view gives a completely unique sense for the property.
For the first time, virtual reality is becoming a billion dollar business. You might be familiar with it when it comes to games or entertainment. But putting this virtual photography to work in our real world is where things are headed. A California-based company puts 3D images together to deliver a seamless, mind-blowing product that is totally immersive. Images that feel more like video and lets you control how you move about in it. It can take you to foreign countries and to the the top of sky scrapers. These days, it can also take you to the top of your game if you’re in the business of selling homes. Amy Kite, a top grossing realtor in the Chicago area. She and her team of agents have recently employed 3D photography to give potential buyers the best views they can imagine of homes on the market. And some they probably couldn’t. A floor plan, a dollhouse view, a walkthrough, even a 360 degree exterior look are included. The camera along with goggles, takes the tour to the next level.
The tech company Matterport sees to it by creating the virtual reality effect. “It gives you sort of an emotional attachment to the space because of your ability to walk through it at your own self direction,” said Matterport’s Mark Tepper. It’s emotional attachment because once the goggles go on, you feel like you are literally inside the house. You control it by lining up the dots, making turns, looking around or simply staying a while. All from your chair, wherever you are. You feel like you are gliding through a house you are nowhere near. The technology uses HDR photography, high resolution, from the same camera lens used by Xbox. It is paired with infrared beams to measure precise distances and agents can shoot a 2500-square foot home themselves in 60-90 minutes. Matterport sends it to The Cloud for processing through its app and in two hours, the virtual reality is created. “This is not augmented reality. This is reality and we call it virtual reality because you’re actually not there,” Tepper said. more …
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